PERFORMING ARTS MARKET IN SEOUL 2009
(OCT. 12. mon – OCT. 16. Fri, 2009 )
www.pams.or.kr
Performing Arts Market in Seoul 2009,
where Korean performing arts meet the global community!
Performing Arts Market in Seoul, a contemporary performing arts event where Korea and the world will meet, will be hosted at the National Theater of Korea and the Namsan Arts Center for five days from October 12th (Monday) to 16th(Friday). The Performing Arts Market in Seoul was established in 2005 with the support of the Ministry of Culture, Sports and Tourism. This is an international market for the performing arts that continues to play an important role in establishing the basis for the distribution and creation of exciting new performances.
The Performing Arts Market in Seoul, which is celebrating its 5th anniversary this year, has been very successful thus far, showcasing a total of 76 PAMS Choice works. These PAMS Choice selections have been toured at 47 countries in 248 performance sessions. This year, 150 professionals from 40 nations will be participating in the Performing Arts Market in Seoul, and 1,800 Korean performing arts professionals will gather together to exchange information and opinions on the newest performance trends.
PAMS Choice, a Showcase for the representative Korean performing Arts works!
In addition to offering the Booth Exhibition, which is the market’s basic program, the Performing Arts Market in Seoul is also holding the PAMS Choice Showcase. PAMS Choice is no simple showcase, but is a system that supports the entry of performers into overseas markets. As such, selected work is provided with diverse subsidies that befit work representing the Performing Arts Market in Seoul, including air fare (KF-PAMS Grants), subtitle translation (jointly with the Korea Literature Translation Institute) and others to support performances overseas.
Fifteen PAMS Choice works in genres such as drama, dance, music, composite genres and others that were selected in this year’s review are now preparing to showcase for performing arts professionals from Korea and overseas. (Refer to the appendix p10)
Forum & Info Session, considering the Pre-production Market, Production and Distribution!
This year, the Performing Arts Market in Seoul will go beyond being a market where completed works are sold, and will include diverse forums and presentations, under the theme of “Pre-production, Production and Distribution.” ‘Thema Forum’ will also be held, during which domestic and overseas project cases and support policy models are shared, linking Pre-production, Production and Distribution.
But rather than simply stopping at case studies, presentations are being readied that can match production with investment as a market. A forum for matching domestic and overseas joint productions with investors will be provided, under the name ‘Incubation for Performing Art’ for six Korean works that are still in the creation stage. Incubation for Performing Art is a joint program of the Ministry of Culture, Sports and Tourism and the National Association of Cultural and Arts Centers, in which Showcase production costs are supported, and support for the completion of projects is provided based on the plans.
This is not limited to the presentation of Korean works. The purpose of LIP (Looking for International Partners) is to search for international production partners, since it is a presentation of domestic and overseas joint production projects. Projects that are showcased at LIP will be divided into creating, distributing and developing stages, depending on the stage of project development. Each project owner has to introduce the idea, the production plan, etc., and domestic and overseas partners for cooperation (actors, choreographers, joint producers, presenters, investors etc.) are then recruited openly. (Refer to the appendix p16)
From Networking to Matching!
In addition, the networking program was strengthened this year to enable close contact and active communication among the arts organizations and presenters. ‘Speed Dating’ for 1:1 consultation, and ‘Round Table’ which enables sharing of the performing arts information in all corners of the world, will be provided to help form close networks, in order to provide practical help to performing arts professionals.
Each year, the Performing Arts Market in Seoul selects a region for focus, and conducts an analysis to provide attendees with a snapshot of the region’s performing arts, via the forum and academy. This year, PAMS has selected the North American market and the World Music Market as the focus, and will introduce these in an in-depth manner.
This year, participation by key international performing arts professionals will continue!
As the Performing Arts Market in Seoul is a high-profile event that is now entering its 5th year, it attracts performing arts professionals from a number of different countries, as well as those in Korea and Asia. Living up to the focus on North America, Alain Paré (Founder and CEO, CINARS), David Baile (Executive Director, ISPA), Martin Wechsler (Director of Programming, Joyce Theatre), MK Wegmann (President, National Performance Network, USA), Sandra Gibson (President, Association of Performing Arts Presenters), Tina Rasmussen (Director of Performing Arts, Harbourfront Center), and many more presenters and performing arts professionals from North America will participate.
In the music category, conducting the World Music Academy and Forum, Charlie Gillett (Presenter, Charlie Gillett''s World of Music, BBC Radio), Jacques Erwan (Musics from the World Counsellor, Théâtre de la Ville), Maarten Rovers (Artistic Director, RASA Theatre), Mark Ringwood (Producer, Roots around the World), Olivier Delsalle (Deputy Director, Festival d''Ile-de-France), Patrick de Groote (Director, Sfinks Festival) and Peter Hvalkof (Programmer, Roskilde Festival) will participate in PAMS.
Bringing the global art community to the Korean performance market, and growing the Performing Arts Market in Seoul
The Performing Arts Market in Seoul is an opportunity to present the trend in the world performance art market to Korean performance organizations, while helping them to network with key overseas presenters to gain overseas opportunities. For the overseas performing arts experts, PAMS helps them to gain an understanding of Korean performing arts, and to interact with Korean performance organizations.
Korean productions have been earning a good reputation at key world festivals; indeed, Korean performers are beginning to capture the attention of the world. At the same time, world-class presenters are continuing to visit the Performing Arts Market in Seoul, in greater numbers each year. From Asia, Festival Tokyo (Chiaki Soma, Artistic Director), Setagaya Public Theater (Midori Okuyama, Chief Producer) and the Esplanade (Benson Pua, CEO) have participated in The Performing Arts Market in Seoul.
From the EU, the Edinburgh International Festival (Jonathan Mills, Director), Songlines Magazine (Jo Frost, Editor) and IETM (Mary Ann DeVlieg, Secretary General) have participated.
In addition to visitors from North America such as the John F. Kennedy Center (David Kim, International Programming Manager), the Brooklyn Academy of Music (Karen Brooks Hopkins, President) and the World Music Institute NY (Isabel Soffer, Programming Director), guests from South America, including La Red (Pilar Ramos, CEO), Iberoamerican Theater Festival (Adela Donadio, Subdirector), and Buenos Aires International Festival (Alberto Ligaluppi, Artistic Director) have also participated. Likewise, guests from the world’s leading performing arts festivals and art centers have visited to experience the snapshot of Korean performing arts, and to invite outstanding works.
Through this process, 76 works that were selected as “PAMS Choice” took part in 178 concerts at key art centers and festivals in the world. For example, Sadari Movement Laboratory’s , which was selected PAMS choice in 2006, performed at the Edinburgh Festival Fringe, winning the Herald Angel Award and Total Theatre Award. Since then, it has performed actively at the International Theatre Festival-Dialog (Poland), the London Mime Festival, the National Chiang Kai-Sheck Culture Center (Taiwan), the Territory Festival (Russia), Under the Radar Festival (USA), and others.
The best chance to explore Korean performing arts!
PAMS 2009 is timed to coincide with the Seoul Performing Arts Festival, the Seoul International Dance Festival and the World Festival of National Theater in October. PAMS will be an opportunity to experience the best of the Korean performing arts, and to broaden the spectrum of discovery.
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